About Us

Silly Willyz is an independently owned toy store across from Pewaukee Beach, we're open all year!  We specialize in unique toys, games, puzzles, and novelty items you won't find everywhere else.  Whether you shop in our store or online, we're here to help you make a memory with the perfect gift!

About The Owner:

Jackie Schoenholtz left her corporate job as a point of sale trainer to open Silly Willyz in 2014.  She saw a need for a children's retail establishment in the Lake Country area and decided to open a toy store.  When there was a spot open across from the beach in Pewaukee, she jumped at the opportunity! 

Fun Facts About Jackie

Favorite Toy Growing Up: Rainbow Brite
Favorite Game: Bellz (Stop in and play a round!)
Toy I Wanted But Never Got: Snoopy Snow Cone Machine (My husband bought me one as an adult... awww!)
Number of Product Testers at Home: 2 Daughters (Sophie 11 and Maddy 7)
Pets: Tom the giant goldfish, and Boomer the hedgehog.
Why a Toy Store? WHY NOT A TOY STORE?!?!?!