The best way to find out more about Silly Willyz is stop in!  Silly Willyz offers a mix of learning toys, games, puzzles, children's books, pre-school and pretend play, sand toys, stickers, outdoor activities, kites, arts and crafts, vintage toys, and novelty items.  Whether you are 2 or 92, Silly Willyz has something for you! 

Looking for a gift?  Let Silly Willyz helpful and friendly staff help you find the perfect unique gift you are looking for, and when you find it... we will gift wrap it for you free of charge! 

Come in and play, this is the place to come and be silly and get the willyz out!


About The Owner

Jackie Schoenholtz left her corporate job as a point of sale trainer to open Silly Willyz in 2014.  She saw a need for a children's retail establishment in the Lake Country area and decided to open a toy store.  When there was a spot open across from the beach in Pewaukee, she jumped at the opportunity! 

Fun Facts About Jackie

Favorite Toy Growing Up: Rainbow Brite
Favorite Game: 5 Second Rule
Toy I Wanted But Never Got: Snoopy Snow Cone Machine (My husband bought me one as an adult... awww!)
Number of Product Testers at Home: 2 Daughters (Sophie 7 and Maddy 3)
Pets: Oscar the Choodle (that's Poodle and Chihuahua)
Why a Toy Store? WHY NOT A TOY STORE?!?!?!

 Jackie and the product testers.

Jackie and the product testers.